Ontario. Ministry of Tourism and Recreation. Advertising and Promotion Section

• Advertising and Promotion Section

• Marketing Branch

• Marketing Advertising and Promotion Branch

• Marketing and Information Services Branch

• Tourism Marketing Section

• Marketing and Customer Service Branch

• Marketing and Trade Division

In 1987, the Marketing Section of the Tourism Marketing Branch of the Ontario Ministry of Tourism and Recreation was renamed the Advertising and Promotion Section.

In 1991, the Tourism Marketing Branch was reorganized and its name changed to the Marketing Branch. With this change, the Advertising and Promotion Section was dissolved. Its staff and functions, however, remained a part of the Marketing Branch. The following year, its name was changed to the Marketing Advertising and Promotion Branch.

In 1993, under the Ministry of Culture, Tourism, and Recreation, the Branch was placed under the Deputy Minister's office and titled the Marketing and Information Services Branch. The following year it was moved under the Tourism Division with its named changed to the Tourism Marketing Section.

The re-organization in 1995 resulted in another name change to the Marketing and Customer Service Branch within the Tourism Division of the Ministry of Economic Development, Trade and Tourism. The following year the Branch was re-organized to become the Marketing and Trade Division in 1996.

The Advertising and Promotion Section was responsible for marketing Ontario as a tourist destination. The section directed its programs, such as the Visit Ontario Program, at individual tourists and the travel industry. Marketing was conducted in domestic and international markets by the section through mass advertising and promotion in the media, preparation of tourism publications, programs to expand sales of Ontario tours and facilities by travel agents and operators, and the distribution of travel films produced by the Ontario Ministry of Tourism and Recreation.

RAD: Rules for Archival Description, 2nd edn (2008)

2026-11-16: migrated to AtoM

Ontario Government Telephone Directories, 1987-1996.

KWIK Indexes to Services of the Ontario Government, 1987-1996.

Annual Reports of the Ministry of Tourism and Recreation, 1986/87 to 1991/92.

Agency not found in Canadiana Name Authorities, 1996-12-24.

Archivist(s):
R. Anger; J. Rossiter