Identity area
Type of entity
Authorized form of name
Parallel form(s) of name
Standardized form(s) of name according to other rules
Advertising and Promotion Section
Other form(s) of name
Marketing Branch
Marketing Advertising and Promotion Branch
Marketing and Information Services Branch
Tourism Marketing Section
Marketing and Customer Service Branch
Marketing and Trade Division
Identifiers for corporate bodies
Description area
Dates of existence
History
In 1987, the Marketing Section of the Tourism Marketing Branch of the Ontario Ministry of Tourism and Recreation was renamed the Advertising and Promotion Section.
In 1991, the Tourism Marketing Branch was reorganized and its name changed to the Marketing Branch. With this change, the Advertising and Promotion Section was dissolved. Its staff and functions, however, remained a part of the Marketing Branch. The following year, its name was changed to the Marketing Advertising and Promotion Branch.
In 1993, under the Ministry of Culture, Tourism, and Recreation, the Branch was placed under the Deputy Minister's office and titled the Marketing and Information Services Branch. The following year it was moved under the Tourism Division with its named changed to the Tourism Marketing Section.
The re-organization in 1995 resulted in another name change to the Marketing and Customer Service Branch within the Tourism Division of the Ministry of Economic Development, Trade and Tourism. The following year the Branch was re-organized to become the Marketing and Trade Division in 1996.
Places
Legal status
Functions, occupations and activities
The Advertising and Promotion Section was responsible for marketing Ontario as a tourist destination. The section directed its programs, such as the Visit Ontario Program, at individual tourists and the travel industry. Marketing was conducted in domestic and international markets by the section through mass advertising and promotion in the media, preparation of tourism publications, programs to expand sales of Ontario tours and facilities by travel agents and operators, and the distribution of travel films produced by the Ontario Ministry of Tourism and Recreation.
Address
Internal structures/genealogy
General context
Relationships area
Related entity
Identifier of related entity
Category of relationship
Type of relationship
Dates of relationship
Description of relationship
Related entity
Identifier of related entity
Category of relationship
Type of relationship
Dates of relationship
Description of relationship
Related entity
Identifier of related entity
Category of relationship
Type of relationship
Dates of relationship
Description of relationship
Related entity
Identifier of related entity
Category of relationship
Type of relationship
Dates of relationship
Description of relationship
Access points area
Subject access points
Place access points
Epithet
Control area
Authority record identifier
Institution identifier
Rules and/or conventions used
RAD: Rules for Archival Description, 2nd edn (2008)
Status
Level of detail
Dates of creation, revision and deletion
2026-11-16: migrated to AtoM
Language(s)
Script(s)
Sources
Ontario Government Telephone Directories, 1987-1996.
KWIK Indexes to Services of the Ontario Government, 1987-1996.
Annual Reports of the Ministry of Tourism and Recreation, 1986/87 to 1991/92.
Maintenance notes
Agency not found in Canadiana Name Authorities, 1996-12-24.
Archivist(s):
R. Anger; J. Rossiter