Ontario. Tourism Marketing Branch

Identity area

Type of entity

Lower-level Ontario government office (type C)

Authorized form of name

Ontario. Tourism Marketing Branch

Parallel form(s) of name

    Standardized form(s) of name according to other rules

    • Tourism Marketing Branch

    Other form(s) of name

    • Ontario. Ministry of Tourism and Recreation. Marketing Branch

    Identifiers for corporate bodies

    Description area

    Dates of existence

    1974-1993

    History

    The Tourism Marketing Branch was created within the Ontario Ministry of Industry and Tourism in 1974, and took over the functions formerly held by the Travel Services Branch. It formed part of the Tourism Division.

    In 1982, the branch became part of the Ministry of Tourism and Recreation, and continued to form part of the Tourism Division. In 1993 the branch was succeeded by the Tourism Marketing and Customer Service Branch

    Places

    Legal status

    Functions, occupations and activities

    The Tourism Marketing Branch promoted Ontario tourism and tourist facilities, both domestically and internationally, through mass advertising and promotion in the media, preparation of tourism publications, programs to expand sales of Ontario tours and facilities by travel agents and operators, travel counselling, special promotions, and the distribution of travel films.

    Address

    Internal structures/genealogy

    General context

    Relationships area

    Related entity

    Ontario. Ministry of Industry and Tourism (1972-1982)

    Identifier of related entity

    AA13

    Category of relationship

    hierarchical

    Type of relationship

    Ontario. Ministry of Industry and Tourism controls Ontario. Tourism Marketing Branch

    Dates of relationship

    1974-1982

    Description of relationship

    Related entity

    Ontario. Ministry of Tourism and Recreation (1982-1993) (1982-1993)

    Identifier of related entity

    AA6

    Category of relationship

    hierarchical

    Type of relationship

    Ontario. Ministry of Tourism and Recreation (1982-1993) controls Ontario. Tourism Marketing Branch

    Dates of relationship

    1982-1993

    Description of relationship

    Related entity

    Ontario. Travel Services Branch (1972-1974)

    Identifier of related entity

    CA26

    Category of relationship

    temporal

    Type of relationship

    Ontario. Travel Services Branch is the predecessor of Ontario. Tourism Marketing Branch

    Dates of relationship

    Description of relationship

    Related entity

    Ontario. Tourism Marketing and Customer Service Branch (1993-1996)

    Identifier of related entity

    CA1896

    Category of relationship

    temporal

    Type of relationship

    Ontario. Tourism Marketing and Customer Service Branch is the successor of Ontario. Tourism Marketing Branch

    Dates of relationship

    Description of relationship

    Access points area

    Subject access points

    Place access points

    Epithet

    Control area

    Authority record identifier

    CA571

    Institution identifier

    Rules and/or conventions used

    RAD: Rules for Archival Description, 2nd edn (2008)

    Status

    Approved

    Level of detail

    Dates of creation, revision and deletion

    2026-11-16: migrated to AtoM

    Language(s)

      Script(s)

        Sources

        Canadiana Name Authorities, 1996-12- 24

        Ontario Government Telephone Directories, 1974-1992.

        KWIK Indexes to Services of the Ontario Government, 1974-1992.

        Annual Reports of the Ministry of Industry and Tourism, 1975 to 1981.

        Annual Reports of the Ministry of Tourism and Recreation, 1982/83 to 1991/92.

        Maintenance notes

        Archivist(s):
        Robert Anger