Ontario. Ministry of Tourism and Recreation. Marketing Section

• Marketing Section

• Ontario. Ministry of Industry and Tourism. Marketing Services Section

The Marketing Section was created in 1980 within the Tourism Marketing Branch of the Ontario Ministry of Industry and Tourism. The origins of the branch date to 1975, when the Tourism Marketing Section was established as a section of the Tourism Marketing Branch. In 1976, the functions of the section were divided between the International Marketing Section and the Domestic Marketing Section. In 1979, the two sections were re-united as the Marketing and Promotion Section and then divided again in 1980 into the Marketing Section, which focused on marketing in Ontario, and the Marketing Services Section, responsible for travel promotion.

In 1982, with the transfer of responsibility for tourism to the newly established Ontario Ministry of Tourism and Recreation, the two sections were merged and called Marketing Section. In 1987, the name was changed to Advertising and Promotion Section.

The Marketing Section was responsible for marketing Ontario as a tourist destination. The section directed its programs, such as the Visit Ontario Program, at individual tourists and the travel trade. Marketing was conducted in domestic and international markets by the section through mass advertising and promotion in the media, preparation of tourism publications, programs to expand sales of Ontario tours and facilities by travel agents and operators, and the distribution of travel films produced by the Ministry.

RAD: Rules for Archival Description, 2nd edn (2008)

2026-11-16: migrated to AtoM

Ontario Government Telephone Directories, 1980-1988.

KWIK Indexes to Services of the Ontario Government, 1980-1988.

Annual Reports of the Ministry of Tourism and Recreation, 1982/83 to 1987/88.

Annual Report of the Ministry of Industry and Tourism, 1981.

Agency not found in Canadiana Name Authorities, 1996-12-24.

Archivist(s):
Robert Anger